Ullu just had the most dramatic year in its entire seven-year history, and if you’ve been searching for new Ullu web series, you deserve the full story, not just a list. The platform that built a cult following on bold storytelling got officially banned by India’s Ministry of Information and Broadcasting in July 2025 and yet, search traffic for new Ullu web series has never been higher. That contradiction tells you everything about how deeply this platform connected with its audience.
This guide covers every major release from 2024 through mid-2025, the franchises still worth watching, the actresses who defined the platform, the ban and what it practically means for viewers, and where things go from here. Whether you’re a long-time subscriber or someone hearing about Ullu for the first time, this is the most complete picture of the platform available anywhere.
What Is Ullu and Why Did 50 Million People Care?
Launched in 2018, Ullu is an Indian OTT app known for its short-format series focused on adult themes, regional storytelling, and controversial subject matter. Its unique appeal lay in targeting small-town and Tier-II audiences by weaving bold content into relatable Indian narratives, often set in rural or semi-urban backdrops.
That positioning was deliberate and smart. While Netflix and Amazon Prime focused on high-budget shows with a Westernized narrative, Ullu created a niche with low-budget, high-engagement drama. A viewer in Patna or Gorakhpur could watch a story set in a place that looked and sounded like home. That emotional proximity drove loyalty in a way that prestige OTT never quite managed in those markets.
Ullu’s diverse library of web series and movies is available in multiple regional languages, including Hindi, Marathi, Telugu, Bengali, Kannada, Tamil, and Malayalam, ensuring wide reach across the nation.
The platform is owned by Vibhu Agarwal, who built it with a specific thesis: audiences in smaller Indian cities wanted stories about their lives, including the parts those lives kept hidden.
The Full List of New Ullu Web Series Released in 2025
January to May 2025: The Most Productive Stretch Before the Ban
Before the July 2025 government order, Ullu maintained its habit of releasing new content nearly every week. Here is what arrived during that period.
Payal Part 1 released on January 3, 2025. Cast: Muskaan Agarwal, Anita Jaiswal, Prajakta Dusasne, Neelam Bhanusali. Two episodes.
Besharam Part 2, released on May 30, 2025, returns for round two of society-defying romance, reigniting the scandalous web of lust, lies, and love between naive pehelwan Angad and Ridhima Tiwari as innocent Roli.
Daal Chawal Part 2 fueled hidden desires and betrayal. The story follows a guileful neighbour of a newly married couple who tries to pursue the wife, Kavita, after they move to the city.
Other notable 2025 releases before the ban included:
- Love Guru Season 3, starring Jinnie Jazz as a relationship counselor
- Siskiyaan Season 5, continuing one of the platform’s longer-running romantic dramas
- Bidaai 2, a sequel to one of Ullu’s more emotionally grounded series
- Kavita Bhabhi Season 4, returning with the platform’s most iconic character
One of Ullu’s biggest recent hits before the ban was a two-part series that dived into intense romantic tension between two individuals whose worlds collide unexpectedly. The chemistry between the leads and the slow-burn narrative made it one of the most-watched series on the platform in early 2025.
Series That Were Shelved by the Ban
This is the part most articles skip. Several new Ullu web series were fully produced but never released because the ban hit before they could premiere.
Web series featuring Natasha Rajeshwari, Malvika Tomar, and other actresses that had not premiered yet continued to remain unreleased after the government order. The makers were worried about the release of their already-shot projects.
Prajakta Dusane was approached for a new web series that was supposed to release on an OTT platform. The show was cancelled following the government ban. She is no longer doing any show for the platform that got banned.
That is a significant loss for fans of these actresses. Productions were completed, money was spent, performances were filmed. None of it reached viewers.
The Franchises That Built Ullu’s Identity
Charmsukh: The Series That Made Ullu Famous
One of the most popular Ullu anthology shows, Charmsukh is a collection of independent stories where each episode deals with themes of forbidden love, betrayal, fantasies, and shocking human emotions. Notable appearances include Rajsi Verma, Nidhi Mahawan, and Sneha Paul.
Charmsukh tops the all-time chart with over 100 million views. That number is not a typo. For a platform that mainstream critics largely ignored, that viewership figure explains why India’s streaming landscape cannot be understood without accounting for Ullu.
Each episode of Charmsukh is standalone, which makes it easy to watch in any order. The anthology format also let Ullu experiment with different tones, locations, and performers without betting everything on a single cast.
Palang Tod: Domestic Drama at Its Most Intense
Palang Tod, another anthology from Ullu, explores the complexities of relationships and the hidden desires within homes. Each episode tells a new story of lust, betrayal, or seduction, often turning simple family dynamics into dramatic, passionate confrontations. Notable cast members include Mishti Basu, Shikha Sinha, and Rekha Mona Sarkar.
The Devar Ji storyline within this franchise became shorthand for Ullu’s signature style: domestic drama with high emotional intensity.
Think about the appeal here. A working-class couple in a joint family setting, tensions simmering beneath the surface of everyday life. Palang Tod consistently dramatized situations that millions of viewers recognised from their own households, even if the stories took those situations in directions real life rarely does.
Kavita Bhabhi: The Character Who Became a Brand
Kavita Bhabhi is a story of confidence, charm, and unapologetic expression. The character of Kavita, portrayed brilliantly by Kavita Radheshyam, became iconic for her playful dialogues and fearless attitude. She embodies the spirit of women who own their desires without shame.
Four seasons is a remarkable run for any Indian OTT original. The character earned genuine fan loyalty, not just curiosity.
Riti Riwaj: Where Tradition Meets Drama
Riti Riwaj is known for exploring traditional customs and their modern interpretations, often with a dramatic or sensuous twist. The series found its niche by embedding stories in recognizable rural rituals, giving even provocative plots a cultural grounding that resonated with audiences who grew up around those traditions.
Rain Basera: The Prestige Title
Rain Basera features Deepa, a small-time crook who sells smuggled goods in the village. Her life changes when she falls for a man from the city. The series has nine episodes. Cast: Hiral Radadiya, Bharti Jha, Litesh Pawar, Mukesh Yadav, Kailash Vyas, Raj Kapoor, and Sahiil Sagar.
Rain Basera is widely cited as the closest Ullu ever came to traditional prestige television. The story had genuine moral weight, and Bharti Jha, who played the lead, became one of the platform’s biggest stars off the back of it.
The Actresses Who Defined New Ullu Web Series
No guide to Ullu is complete without covering the performers who made these stories work. This is an area almost every competitor article underserves.
Ankita Dave is one of the earliest and most enduring faces on the platform. She is one of the original Ullu actresses and continues to be one of its most recognizable stars.
Rajsi Verma is one of the longest-standing and most consistent performers on the platform, having been a familiar face since Ullu’s early days. She is best known for her roles in Charmsukh and Palang Tod. Her confident stage presence and expressive acting style helped her build one of the most devoted fanbases on the platform.
Ritu Pandey is a veteran performer who has appeared in everything from Bhojpuri films to Ullu originals, bringing theatrical gravitas to every role.
Jinnie Jazz is often credited with putting the Ullu app on the map. As the face of the platform’s longest-running franchise, she has maintained a loyal fanbase. Her run includes Jane Anjane Mein (all seven seasons), Love Guru Season 3 in 2025, and the thriller-drama Honeymoon.
Bharti Jha rose to prominence through Rain Basera and became one of the most searched names associated with new Ullu web series throughout 2024 and into 2025.
The July 2025 Ban: What Actually Happened and What It Means
This is the context that no viewer searching for new Ullu web series should be without. On July 23, 2025, the Ministry of Information and Broadcasting issued a directive to Internet Service Providers across India, ordering them to block public access to 25 OTT platforms. Prominent platforms affected included Ullu, ALTT, and Desiflix. The primary driver was allegations of these platforms streaming obscene content and engaging in indecent representation of women.
The MIB invoked Section 67 and 67A of the Information Technology Act, 2000, among other provisions. According to a Storyboard18 report, the ministry discovered these platforms were displaying objectionable advertisements and pornographic content, violating multiple Indian laws.
The trigger was a specific incident. Ullu’s show House Arrest was criticized for objectionable scenes. A viral clip showed host Ajaz Khan asking a female contestant to enact a controversial scene. That clip spread rapidly, drew political attention, and accelerated the Ministry’s action.
What Happened to Existing Content After the Ban
Web series like Bade Achhe Lagte Hain, Happy Ending, and Tu Dekh Meri Photo that had been released on Ullu were pulled from the website and app. A few were available on Dailymotion initially, but those were expected to be removed from the video-sharing platform too.
After the ban, Ullu app removed all its content from its official website and deleted all posts from Instagram.
Can You Still Access Ullu in 2025?
Despite app store issues, regional bans, and increasing scrutiny, the Ullu app was still functioning in mid-2025. While access was not as straightforward as before, workarounds like APK sideloading, VPN use, and web streaming kept the platform reachable for determined viewers.
The situation remained fluid. Ullu’s content team released a statement in January 2025 saying they were committed to responsible storytelling and working closely with content regulators to ensure uninterrupted viewer access while respecting community guidelines.
The honest answer for viewers in India as of mid-2025: direct app access was blocked in most regions. International users, and Indian users with VPNs, could still reach the platform and its back catalogue. Whether that situation had resolved or deepened by the time you read this will require checking current sources.
The Unique Angle Everyone Else Missed: Ullu Created a New Class of Indian Digital Star
Here is what no competitor article has properly examined. Ullu did not just produce new web series. It created an entirely new category of Indian celebrity.
Actresses like Bharti Jha, Jinnie Jazz, and Rajsi Verma built Instagram followings in the hundreds of thousands entirely outside the traditional Bollywood system. No film debut. No television serial background. No industry connections. Just a role in a new Ullu web series and the audience took over from there.
This matters because it democratised fame in Indian entertainment in a way that nothing before Ullu had done. A performer from a small town in Maharashtra or Uttar Pradesh, with no agent and no connections to the Mumbai film industry, could get cast in a Charmsukh episode and find themselves with 500,000 followers within six months. The platform functioned as a talent discovery engine for audiences who felt unrepresented by mainstream media.
That story did not get told by most outlets covering Ullu because those outlets were either dismissing the platform as low-brow or cataloguing it without curiosity. The human dimension, the career trajectories it created, deserves proper recognition.
Ullu Subscription: What It Cost and What You Got
For viewers trying to decide whether to subscribe, here is the practical picture. Ullu’s premium adult series cost less than typical video-on-demand services like Netflix, Amazon Prime, and Hotstar, while still offering an extensive collection of emotionally engaging web series.
Ullu allows unlimited HD streaming and downloading 24×7. The platform offered monthly and annual subscription plans, with the annual plan providing the best value for consistent viewers.
With over 100 series released until 2025, it continued to expand its library and attract new audiences. That is a larger back catalogue than most people realise. New subscribers had months of content to work through even before considering new releases.
Alternatives to Ullu for Bold Indian Web Series
Given the ban, viewers searching specifically for new Ullu web series may need to consider where similar content now lives.
Top Indian platforms for bold web series content in 2025 include ALTT (also banned), Desiflix (also banned), and Alt Balaji, known for shows like Bekaaboo and Broken But Beautiful.
Platforms that survived the crackdown include MX Player, Zee5, and ErosNow, all of which carry bold drama content without crossing into the territory that attracted the Ministry’s attention. The content is less explicit, but the storytelling ambition is often higher.
Flizmovies and Nuefliks occupy a similar niche to Ullu and were also caught in various rounds of regulatory scrutiny. Their status fluctuates.
FAQ: Everything Viewers Are Actually Asking About New Ullu Web Series
Is Ullu app still working in 2025?
Direct access in India was blocked following the July 2025 government ban. Internet Service Providers were directed to restrict the platform. Users outside India, or Indian users with VPNs, reported continued access. The situation may have evolved since the ban was issued, so checking current app store availability is advisable.
Which is the best new Ullu web series to start with?
For new viewers, Charmsukh is the logical entry point. It is anthology-format, so you can start with any episode without needing context from previous ones. Rain Basera is the best choice if you want something with a continuous narrative and stronger dramatic weight. Besharam is recommended for viewers who enjoy slow-burn romance with relationship drama.
What happened to Bharti Jha after the Ullu ban?
Bharti Jha’s new series was not releasing on OTT platforms that were banned by the government. Whether she would sign an exclusive contract with a new platform remained uncertain following the ban. Her career trajectory before the ban was one of the strongest of any Ullu actress, so she remained a name to watch.
How many episodes do new Ullu web series typically have?
Most Ullu series run between two and four episodes per part, with each episode lasting roughly twenty to forty minutes. Popular titles release in multiple parts, with Part 1 and Part 2 often dropping within a few weeks of each other.
What genres does Ullu cover beyond romance and adult drama?
Ullu also produced thriller content, including an upcoming series based on the infamous Blue Whale online game, following a struggling air hostess named Kriti who is introduced to the game after failing to secure a job, alongside an investigative journalist tracking a digital cult. The platform was clearly moving toward more genre diversity before the ban halted production.
Can you download Ullu web series for offline viewing?
Ullu allows unlimited HD streaming and downloading 24×7 for subscribers. Downloaded episodes are accessible within the app for the duration of the subscription.
Who owns Ullu, and when was it founded?
Ullu app is an Indian on-demand streaming OTT platform owned and maintained by Vibhu Agarwal. The platform launched in 2018 and grew rapidly through 2023 and 2024 before facing regulatory action in 2025.
Are new Ullu web series available in languages other than Hindi?
Yes. Ullu’s content is available in multiple regional languages including Hindi, Marathi, Telugu, Bengali, Kannada, Tamil, and Malayalam. Most series originate in Hindi but are dubbed or subtitled for regional audiences.
What is Jinnie Jazz’s most popular Ullu series?
Jane Anjane Mein, which ran for seven seasons, is the record-breaking series that defined her career on the platform. It is the longest-running franchise associated with a single Ullu actress and the series most regularly cited when fans discuss the platform’s best work.
Will there be new Ullu web series after the ban?
Content already removed from Ullu and other apps was unlikely to reappear soon. Fans of Ullu actors may have to wait for new partnerships with compliant OTT services before fresh projects arrive. The practical outcome for many performers was a pivot to platforms that operated within government content guidelines.
The Real Story of New Ullu Web Series: What You Should Take Away
Ullu’s story is not just about bold content. It is about what happens when a platform figures out an underserved audience and serves them with consistency and genuine understanding of their lives. The new Ullu web series that resonated most, from Rain Basera to Charmsukh to Kavita Bhabhi, were not successful because they were provocative.
They were successful because they told stories about desire, frustration, and domestic complexity in settings that felt real to viewers who never saw themselves in mainstream Indian entertainment.
The July 2025 ban is a significant moment in Indian streaming history. Whether it marks the end of Ullu as a functional platform or the beginning of a reformed version operating within tighter content guidelines remains to be seen. What is certain is that the audience this platform built did not disappear. They are still searching, still watching, still looking for stories that speak to their experience.
If you want to understand what Ullu actually built, start with the broader story of Indian digital media and how the post-pandemic streaming boom created space for a platform that mainstream India refused to acknowledge until regulators came knocking.
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